The Mission

Strive is a consulting firm that aims to demystify graduate applications for future leading lawyers in the UK. Their mission is to help law undergraduates reach their full potential before graduating and get tangible results once they graduate. The company wants to attract mentees who will undergo the coaching and mentoring programs offered by the company’s founders and collaborate with law firms who are seeking competent new hires. The first step to receive more applications & to collaborate with more law firms is to develop a visual identity that communicates professionalism and experience.

The Output

I helped Strive’s founders understand what it is that makes them different from other consulting firms. We dove deep into their priorities and goals and discovered that the x-factor of Strive is that it is not choosy when it comes to accepting mentees into its mentoring and coaching programs just as long as the mentee applicants show potential. I then crafted a logo that shows how Strive is a bridge between law students and law firms and that the company does not discriminate against students who come from lesser-known universities.

The Impact

After the implementation of the visual identity, Strive, through its new logo and the efforts of its founders, has achieved milestones that go beyond what the startup has envisioned. With the new logo, Strive aims to reach an even wider audience in the UK and help more law graduates get hired by their favorite law firms.

Client
Strive Consultants

Services
Brand Strategy
Logo Design

Looking at diversity from a different perspective

Strive is a law careers coaching firm that advocates for diversity in UK law firms, not only in the racial sense, but also when it comes to schools where new employees are coming from. The company believes that diversity should go beyond tick-boxes, to encompass a range of universities and high school qualifications - without compromising the quality of candidates.

Strive wants to attract mentees who will undergo the coaching and mentoring programs offered by the company’s founders and collaborate with law firms that are seeking competent new hires. The first step to receive more applications & to collaborate with more law firms is to develop a visual identity that communicates professionalism and experience.

First impressions
do matter

Strive struggled to get more applicants to their programs and gain the attention of more law firms because the perception of their company is one that is founded by newbies who don’t really have much experience in the real world. One of Strive’s founders created a logo for the startup. She liked the logo at first, but there was little to no progress when it comes to gaining more mentee applications even after several months of applying it to online promotions. The founders eventually traced the problem to the company’s visual idenity.

Strive’s old logo used default computer fonts. While the effort of Bertilla, one of the founders, was admirable, the logo didn’t really stand out in a sea of visual idenities. Furthermore, it was hard to center on a piece of promotional material becuase of its assymmetrical nature. It was hard to apply to a website tab (favicon) as well because it did not have a distinct element that can serve as the abbreviated form of the logo.

A distinct logo that stands for something

I collaborated with Strive’s founders to craft a visual identity that sums up what they offer to mentees and law firms. We decided on a iogo with custom typography that features letters linking to each other to symbolize Strive Consultants being a bridge between law school students and the law firms they aspire to work for. The diagonal gap on the letter V conveys that doors are open to any law school undergraduate, regardless of what school he or she came from.

The first letter of the logo, which is the letter S, is distinct enough to be the abbreviated form of the logo. This shortened version of the logo is used in the website’s favicon as shown below and will be used on an app icon in the future. Click here to see Strive’s website.

The result

After the implementation of the visual identity, Strive, through its new logo and the efforts of its founders, has achieved milestones that go beyond what the startup has envisioned. In the first three months, Strive has reviewed more than 500 applications, has trained 11 applicants who got placement in city law firms, has delivered more than 16 hours of online workshops, has mentored more than 60 students, and has released 6 podcast episodes. With the new look, Strive aims to reach an even wider audience in the UK and help more law graduates get hired by their favorite law firms.

Do you want to start your project?

Did you like the new Strive logo? If you're itching to get started on your own project, shoot me an email and let's start to work on your brand identity!