The Mission

Rydell is a barber who wants to reposition himself as more than a one-man grooming service. He wishes to do this because he wants his brand to not just encompass barbering services, but to also include skincare products and facial services. Given that Rydell has already built a strong personal brand, he believes that it’s time to build his own business that he can pass on to future generations.

The Output

Rydell decided to call his new brand Prestige Grooming because he has already made a name for himself in the San Francisco Bay Area. He employed my help to create a logo that would put his entire brand in a nutshell. After doing a brand strategy session with him, we decided to create something that elicits the idea of luxury because he makes his customers ultra comfortable every time he meets with them, turning his services into leisure and not just another barbershop appointment.

The Impact

The new logo gave birth to what differentiates Prestige Grooming from others in the market. Even after changing the logo to one that evokes trust and luxury, Rydell will still be sticking to his old pricing strategy. This makes his brand an excellent alternative to those who offer the same services and products at a higher price point.

Client
Rydell Tolliver

Services
Brand Strategy
Logo Design
Web Design

Uncharted Waters

Rydell Tolliver is a barber who hails from Oakland, California. His distinguished sharp lines and flawlessly blended fades have garnered him much attention and allowed him to cut the hair of notable personalities like Anthony Hamilton and Canton Jones.

Because he believes he has already done enough as a personal barber, he has decided to venture out into the cosmetics industry, but he will still be offering the services he has been rendering for years. This career pivot calls for a rebrand.

A new name for
a new brand

Rydell decided to call his new brand Prestige Grooming because he has already made a name for himself in the San Francisco Bay Area by cutting the hair of icons like Anthony Hamilton, Canton Jones, and a number of players from the San Francisco 49ers. However, the lack of a logo that captures what Rydell’s services are about stopped him from proceeding with the rebrand from the get-go.

Mirroring the
customer experience

He employed my help to create a logo that would put his entire brand in a nutshell. After doing a brand strategy session with him, we decided to create something that elicits the idea of luxury because he makes his customers ultra comfortable every time he meets with them, turning his services into leisure and not just another barbershop appointment.

The logo we came up with captures just that plus the prestigious nature of his brand. The central focus of the logo is the monogram and the crest that contains it. The monogram combines the letter P and the letter G whereas the crest is there to symbolize trust and prestige. As for the luxurious aspect of Rydell’s brand, what better way to convey it than imbuing the crest with the color gold. Despite all these changes, Rydell is going to stick with his pricing strategy which makes his services and products good if not better alternatives to barbering services and cosmetics that are at a higher price point.

The result

Whereas the old logo was somehow self-serving as shown by the crown on top of Rydell’s personal logo, the new mark is more customer-centric, assuring potential clients that Rydell’s services and products are trustworty and that the entire experience would be one fit for royalty.

The new logo design looks good when applied to a variety of products which includes not just cosmetics, but also merchandise like hats and barber capes.

Do you want to start your project?

Did you like the new Prestige Grooming logo? If you're itching to get started on your own project, shoot me an email and let's start to work on your brand identity!